Posts Tagged self-publishing

Self-publishing, Marketing and Brave Farewells

Hello friends! This may be my last blog past from this platform. I’ve signed up with Hostgator and am moving on to the brave new world of self-hosting, which is both exciting and freakin’ awful. Seriously, I’m somewhere between creatively technical and technically crazy, so the process of setting up my new website, which will be elfarris.com, has been one that would invite much hair pulling if that didn’t give me such a bad headache.

Why a new platform? Maybe because it’s just time for a change, as a ballplayer in many a city has said. I love WordPress. I love what blogging has done in terms of helping me hone my voice and meet other bloggers and writers. Recently, though, my heart hasn’t really been in it.

With one book published and another on the way this spring, the honest to God’s truth is that marketing these two titles, and writing a third, with an expected release date of fall or winter this year, is leaving me very little time for blogging and commenting on other blogs.

And I’m okay with that. Well, no, it makes me feel a little sad, because I hate goodbyes and I’m about to enter a brave new world but I don’t feel very brave. So I am trying to be okay with it–trying really hard. My deep-down intuition tells me that this is the right move for me at this moment in time.

As far as marketing, I’m relying a great deal on advance reviews (34 and counting), word of mouth, and my flagship platform, my Facebook Page, Running from Hell with El. I am also hoping that some of you will invite me to chat on your blogs and will buy a copy of Ripple. The support I’ve received from fellow writers has been astounding me, and I don’t know where I’d be without your help.

One of the things I’ve been doing a lot of is creating posters, and each poster contains a hyperlink to Ripple on Amazon. One of the posters, for example, has been share 160 times on Facebook. I read somewhere that a reader must see the name of a book four times on average before they purchase it, so I’m hoping that as my page-friends and author-friends and regular just awesome as-is friends share these posters, enough readers will see it in order to decide to click over and buy it.

Well, I have lots more marketing tips, and would be happy to ask any questions from anyone, especially in a Q&A, but for tonight, I’m going to close with a gentle fare thee well, and let the characters from Ripple have the last word. I’ll make sure I leave my forwarding information, but you can always find me on Facebook or Twitter, or in the pages of my books. xoxo

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Nixing Covers, Shedding Words, Font Confusion . . . as Ripple spreads . . .

Hey there (peeking up from my [can’t say the brand because it annoys some readers] keyboard, coffee mug in hand, looking a little wild-eyed. It’s been a crazy-busy month, and I’ve loved almost every minute of it, with that confusing sort of loathing, glowing love-fear-hate that all new business owners feel at the outset of their respective professional ventures.

Hmmm, that sounds both pompous and intimidating, but it’s also accurate. To do it right, to turn out a well-heeled, smooth final product, a self-published writer must take the reigns, learn the ins and outs of all aspects of publishing, or as I keep muttering under my breath in times of stress, “We’re going ALL-IN, baby!!!”

I keep trying to write an organized summary of what I’ve been doing, but that’s crazy, because it’s been a whirlwind, a cyclonic-blending of associated pieces of the crashing-wave-puzzle that is self-publishing. So here are a few pieces of it . . .

I have a friend who is a graphic designer and many other things extraordinary, and we agreed that the cover should look Salvador Dali-esque. Many private messages and phone calls later, and after many purchases of stock photo licenses, we ended up with the following, and we declared it beautiful. So did many-fold Facebook friends and followers. But then I got a message from a dear friend, and with some trepidation, this writer-blogger friend let me know that the traditional publishing house that put out Wicked used the same model with a different background.412645_439962252736043_1898737517_o

“What?” chuckled my graphic designer, and so did I. “You mean a super-rich publishing house bought the exact same photo I did? No wonder traditional publishing houses are dying!”

Even though we weren’t violating any intellectual property laws, we agreed, without a split second of doubt, to nix the cover. The new one will be based on an actual friend rather than a stock photo. We’re not taking any chances this time. And it should be ready in the next day or so.

I’ve spent hours and hours talking, mostly on my main social media platform, Facebook, to friends and acquaintances. I devised as part of my marketing plan a legion of advance reviewers who will read mailed or e-mailed copies of a not-yet final version of Ripple. After helping me print pre-paid postage mailing labels from Stamps.com on pieces of white paper and taping them to bubble envelopes, my husband, chuckling, and a little tired of packing books, wondered how big “El’s Army” was going to get.

I like the term he coined. I love the grassroots feel of how I’m marketing this first novel of mine. So far, the feedback has been wonderful, and I’m hoping and praying this translates to buzz and increased sales. Even if it doesn’t . . . I’m giving it my all and enjoying every minute of it.

What I haven’t enjoyed so much, wait, okay, what I deplored and resorted to hair pulling, teeth-gnashing and much cussing over because of has been CreateSpace. Great company—don’t get me wrong. But for awhile there, I spoke of it between gritted teeth. I would upload a file (versions 7.1 through 8.3 and on and on) and then would wait for their file review process. Again and again, it came back with margin and font issues. I went through at least twenty uploads before I finally just ordered a hard copy. Once it arrived, I got out a ruler, measured the margins, and then applied the measurements to my latest working copy of my manuscript. And I chose a number of different fonts, from Cambria to Garamond to Calibri . . . and each font change messed up my italicized passages until I figured out how to use a template for italics.

Right. It’s boring to write about and your eyes are probably blurring up . . . unless you’re also thinking about self-publishing, and if so, please feel free to ask me what the hell I’m talking about. The way I see it is that if my meanderings into the sticky-icky world of CreateSpace can save you some trouble, then please let me help you!

So that’s about the size of it. I could write another 700 words about El’s Army and CreatePurgatoria, but my graphic designer is on the other line and there’s a note from Amazon’s Online Store that I must attend to . . . something about how pre-orders can begin in a couple of days, in advance of the actual 1/21 release of Ripple. And that’s worth a Snoopy Happy Dance or two or three.

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