Posts Tagged Marketing

Self-publishing, Marketing and Brave Farewells

Hello friends! This may be my last blog past from this platform. I’ve signed up with Hostgator and am moving on to the brave new world of self-hosting, which is both exciting and freakin’ awful. Seriously, I’m somewhere between creatively technical and technically crazy, so the process of setting up my new website, which will be elfarris.com, has been one that would invite much hair pulling if that didn’t give me such a bad headache.

Why a new platform? Maybe because it’s just time for a change, as a ballplayer in many a city has said. I love WordPress. I love what blogging has done in terms of helping me hone my voice and meet other bloggers and writers. Recently, though, my heart hasn’t really been in it.

With one book published and another on the way this spring, the honest to God’s truth is that marketing these two titles, and writing a third, with an expected release date of fall or winter this year, is leaving me very little time for blogging and commenting on other blogs.

And I’m okay with that. Well, no, it makes me feel a little sad, because I hate goodbyes and I’m about to enter a brave new world but I don’t feel very brave. So I am trying to be okay with it–trying really hard. My deep-down intuition tells me that this is the right move for me at this moment in time.

As far as marketing, I’m relying a great deal on advance reviews (34 and counting), word of mouth, and my flagship platform, my Facebook Page, Running from Hell with El. I am also hoping that some of you will invite me to chat on your blogs and will buy a copy of Ripple. The support I’ve received from fellow writers has been astounding me, and I don’t know where I’d be without your help.

One of the things I’ve been doing a lot of is creating posters, and each poster contains a hyperlink to Ripple on Amazon. One of the posters, for example, has been share 160 times on Facebook. I read somewhere that a reader must see the name of a book four times on average before they purchase it, so I’m hoping that as my page-friends and author-friends and regular just awesome as-is friends share these posters, enough readers will see it in order to decide to click over and buy it.

Well, I have lots more marketing tips, and would be happy to ask any questions from anyone, especially in a Q&A, but for tonight, I’m going to close with a gentle fare thee well, and let the characters from Ripple have the last word. I’ll make sure I leave my forwarding information, but you can always find me on Facebook or Twitter, or in the pages of my books. xoxo

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