Posts Tagged business
This morning, I really, really wanted to chew a head off, or at a minimum, a hand. This is the absolute bane of all small business owners, particularly artists and writers: setting up a new business. Yeah, yeah, it’s exciting and I’m grateful and, well, yada, yada. But when three children are yowling, busting heads and basically working through their Ophelia, Hamlet and Polonius routine and the man is conducting scientific experiments in the kitchen, the whole process of arranging a freaking PayPal button on WordPress becomes more a bloodletting experience than anything else.
And no decent mom refuses to take a child to the library, right? Right, but only after I get my new page set up on WordPress: this one. But right now, I gotta confess something: I’m not feeling like a decent mom. I’m trying, but I’m also working as hard as I used to work when I practiced law. Don’t get me wrong: this time around, I love my job, but I’m getting too obsessed with line edits, double spaces after periods (damn my eyes, I’m switching to single spaces), proof copies, mailing advance reviewer copies, and a plethora of other small details.
You see, even though I’m self-publishing, I refuse to compromise quality. I’m rolling the dice on my own name and reputation, and it’s not like I can blame a secretary or intern or junior associate or asshole client if anything gets messed up. This book must look as good as anything that is traditionally published.
And you know what’s getting sacrificed right now? Sigh. Yep. My family. Or as Helen realizes in Ripple:
Excellence may not be about making beds and cooking brownies, but excellence was about more than rising to the top of your profession. She’d fucked up. She hadn’t meant to. She really hadn’t meant to hurt her daughter, but she had. Her own excellence had been achieved by sacrificing her family and now she was paying the price for it. No, now Phoebe was paying the price for it, she realized, and she winced.
Sometimes fiction mirrors life; other times, life mirrors fiction. All I know is that I need to find a balance, somehow. It doesn’t mean that I should give up trying to create the best product I can, but I need to try harder here on the home front. These twelve and fourteen hour days, after all, are nothing to be proud of—not when those hours take too much time away from my children.
How do you all do it, your working moms and dads? Do you feel trapped between work and home? As if you constantly fail work or family at the expense of the other?
Hey there (peeking up from my [can’t say the brand because it annoys some readers] keyboard, coffee mug in hand, looking a little wild-eyed. It’s been a crazy-busy month, and I’ve loved almost every minute of it, with that confusing sort of loathing, glowing love-fear-hate that all new business owners feel at the outset of their respective professional ventures.
Hmmm, that sounds both pompous and intimidating, but it’s also accurate. To do it right, to turn out a well-heeled, smooth final product, a self-published writer must take the reigns, learn the ins and outs of all aspects of publishing, or as I keep muttering under my breath in times of stress, “We’re going ALL-IN, baby!!!”
I keep trying to write an organized summary of what I’ve been doing, but that’s crazy, because it’s been a whirlwind, a cyclonic-blending of associated pieces of the crashing-wave-puzzle that is self-publishing. So here are a few pieces of it . . .
I have a friend who is a graphic designer and many other things extraordinary, and we agreed that the cover should look Salvador Dali-esque. Many private messages and phone calls later, and after many purchases of stock photo licenses, we ended up with the following, and we declared it beautiful. So did many-fold Facebook friends and followers. But then I got a message from a dear friend, and with some trepidation, this writer-blogger friend let me know that the traditional publishing house that put out Wicked used the same model with a different background.
“What?” chuckled my graphic designer, and so did I. “You mean a super-rich publishing house bought the exact same photo I did? No wonder traditional publishing houses are dying!”
Even though we weren’t violating any intellectual property laws, we agreed, without a split second of doubt, to nix the cover. The new one will be based on an actual friend rather than a stock photo. We’re not taking any chances this time. And it should be ready in the next day or so.
I’ve spent hours and hours talking, mostly on my main social media platform, Facebook, to friends and acquaintances. I devised as part of my marketing plan a legion of advance reviewers who will read mailed or e-mailed copies of a not-yet final version of Ripple. After helping me print pre-paid postage mailing labels from Stamps.com on pieces of white paper and taping them to bubble envelopes, my husband, chuckling, and a little tired of packing books, wondered how big “El’s Army” was going to get.
I like the term he coined. I love the grassroots feel of how I’m marketing this first novel of mine. So far, the feedback has been wonderful, and I’m hoping and praying this translates to buzz and increased sales. Even if it doesn’t . . . I’m giving it my all and enjoying every minute of it.
What I haven’t enjoyed so much, wait, okay, what I deplored and resorted to hair pulling, teeth-gnashing and much cussing over because of has been CreateSpace. Great company—don’t get me wrong. But for awhile there, I spoke of it between gritted teeth. I would upload a file (versions 7.1 through 8.3 and on and on) and then would wait for their file review process. Again and again, it came back with margin and font issues. I went through at least twenty uploads before I finally just ordered a hard copy. Once it arrived, I got out a ruler, measured the margins, and then applied the measurements to my latest working copy of my manuscript. And I chose a number of different fonts, from Cambria to Garamond to Calibri . . . and each font change messed up my italicized passages until I figured out how to use a template for italics.
Right. It’s boring to write about and your eyes are probably blurring up . . . unless you’re also thinking about self-publishing, and if so, please feel free to ask me what the hell I’m talking about. The way I see it is that if my meanderings into the sticky-icky world of CreateSpace can save you some trouble, then please let me help you!
So that’s about the size of it. I could write another 700 words about El’s Army and CreatePurgatoria, but my graphic designer is on the other line and there’s a note from Amazon’s Online Store that I must attend to . . . something about how pre-orders can begin in a couple of days, in advance of the actual 1/21 release of Ripple. And that’s worth a Snoopy Happy Dance or two or three.