Ripple’s Release and What Really Matters


This is what we’re going to do this afternoon!

Ripple is live, and on sale at Amazon for a low introductory price of $4.99 on Kindle and $12.99 for paperback. I wanted to tell you a little about royalties and pricing before I move on to the advance reviews. At the price of $4.99, I make about $3.50 for each e-book I sell, and at $12.99 for the softcover paperbacks, I make about $2.50 in royalties per book. With a sunk cost of around $2,500 for publishing and editing costs (and I did not scrimp, at all, on anything, especially editing), I will need to sell about 825 books to break even. At some point soon, I will increase my prices, but I want to drive up volume first.

 And that, my friends, is where you come in. If you like Ripple, or even LOVE Ripple, please take a few minutes to tell your friends and family. And I’d be so very grateful for an Amazon review from you as well. Reviews help sell books, pure and simple.

It’s crazy. I didn’t send out a single query letter, and while I’m honestly not too worried about what happens, I do find myself occasionally missing an agent. My fate is entirely in my own hands, and I really do hate asking for help. Then again, I tell myself, I believe in my product. It can help heal broken hearts or just as important, it can provide a reader with hours of entertainment, and that’s maybe even more important than accomplishing any higher purposes.

Buy Ripple!

To my surprise, readers are liking Ripple more because it’s a good story than for its literary merits or its healing qualities. And you know what? That’s awesome! It means that I’ve done my job as a writer . . . and it takes the pressure off me. I don’t need to worry about how good it is from an objective literary standpoint. Whew! All that really matters is that it entertains its audience, and it is.

That brings me to reviews. Without further ado, here is a sampling:

I’m in the middle of the book, but had to pause to share my thoughts because this story is powerful! The female characters are real – fallible, sometimes irritating, always endearing. The villains are so evil, so creepy – Farris gives us insights into the twisted minds of predators right from the start, and it makes me bring my feet up on the couch whenever she gives me a glimpse . . .

 I will come back and add more to my review when I finish the book, but if you are debating about this one, I recommend you go for it!—Christine Morgan.

From the author of the excellent novel, Off Switch:

Farris draws from her former legal career and her former life within the legal profession to craft characters that fit perfectly into the story. They are real. They play their parts well. We see people who are more concerned with their careers; a district attorney who always stops to consider just how close the next election is before deciding what the `right thing to do’ is- managing partners at law firms whose employees are involved in the “scandal” as they call it- heaven forbid they call it a child being raped- who make decisions to terminate people from employment to distance themselves from any negative attention, all in order to protect their large, multi-million dollar books of business, and a detective on the case with ulterior motives for his own demented reasons. And folks- this is what makes this read so real. It shows one of the ugly sides of the American power class, where professions have become more important than people, and often, even when they are genuine victims, child victims at that, of situations that are completely out of their control.
As a man, I like how Farris does not demonize every living sapian with a penis. This is often the unattractive case with books in this genre, and Farris’ writing leaves no doubt that the savage beasts in this tale are evil because they possess evil in their hearts, not because they possess Y chromosomes.”Kevin E. Lake

 And another one:

Ms. Farris hit a home run her first time at bat with Ripple! From the ball-busting attorney Helen Thompson to the slimy detective, she portrayed each character so well they jumped right off the page. I had a very hard time putting this book down. Ms. Farris’s knowledge of the legal system is well-suited to writing a legal thriller. The topic was a very sensitive one and was handled carefully but came across as very realistic. She left herself open to a sequel here and I can hardly wait for it!—Heather Zwicker.

 Here’s one from another excellent writer:

Most legal thrillers treat the reader as if they can’t handle the nitty-gritty of a life in law, but this book gives the reader credit for understanding and appreciating being pulled into the reality of law. And a nightmare. Although this female protagonist is a driven attorney with a busy schedule that is dizzying, nothing can stop her when her daughter is at stake . . .

This is a tough subject to handle, and stories like this too often fall down the pit of pity and hammer readers over the head with how tough it is to be a woman, how unfair it is to be a woman, and how women are the prey of men. This book never goes down that trap, and I appreciated it. Evil walks this earth, and it does its dirty job in many different ways…but is always defeated by the human spirit and the strength of community.

The writer’s voice, pacing, and style are those of a seasoned professional and never get in the way of this challenging story. She knows how to build tension and suspense . . . She knows when to throw in a dash of humor to ease the tension, and she wakes us from a nightmare with the gentle shake of hope. She takes us through the struggle for recovery, showing that whatever the trauma, we can be active parts in the healing.”—M. Madsen.

I am so grateful for these reviews, and for many others like it.

I’m also grateful for how my son is doing. His blood pressure has trended way down, and while still higher than it ought to be, it is stabilized. We will be back into the hospital for more tests this week, and in a way, this scary personal thing my family is encountering is helping me keep this book release in perspective. I am not my book, and its success or failure does not determine how I feel about myself. After all, like the main character in Ripple, I am finding, albeit in a painful way, that my family trumps my career. Sometimes fiction copies life, and sometimes, I suppose, life follows fiction.

Thank you so very much for your support and most of all, for your prayers and kind thoughts for my family.

Buy Ripple on Amazon!

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  1. #1 by Elyse on January 21, 2013 - 1:52 pm

    I am looking forward to it — paperback version for me! I put you on my bloggin’ buddies page with a link. Congratulations, El. Way to go!

  2. #2 by Running from Hell with El on January 21, 2013 - 2:18 pm

    Thank you bunches Elyse!!

  3. #3 by know my worth on January 21, 2013 - 2:50 pm

    Oh friend, yes, you are not your book – you are so much more. So glad to hear Ben is stabilizing. Sending much love and peace your way!

  4. #5 by on January 21, 2013 - 3:08 pm

    Dear El,

    I am so extremely proud of you, for the stunning reviews you are getting for Ripple but mostly for staying human throughout all of this!

    You are truly an amazing person whom we can look up to. With all the stress dealing with Ben’s illness you still managed to release Ripple, keep us updated on FB, write your Blog and do your running! Not even to mention, most importantly be a mom and a wife to your family!

    Good luck on the selling of Ripple, there is no doubt in my mind that you will exceed the amount of 825 books easily!

    I send you much love, hugs and blessings for all the doctor visits to come and pray that a solution will be found shortly.

    Stay strong my friend, for these trails will make you even stronger!

    God Bless,
    ~ ❤ ~
    Sent from my BlackBerry® wireless device

    • #6 by Running from Hell with El on January 21, 2013 - 6:01 pm

      Awww Joanne,

      You’re the best! I couldn’t do what I do without lovely, kind friends like you! And you’re right–what I’m learning now is just how important being a wife and a mom is to me. It can be a hard lesson, but a valuable one!!

      Thank you so much as far as Ben!

      God bless you too!

      With much love,


  5. #7 by k8edid on January 21, 2013 - 4:06 pm

    I bought the Kindle version and will read as I walk on my treadmill. Congrats…I’ll review when finished!

  6. #9 by astreabaldwin on January 21, 2013 - 4:15 pm

    YAY! So glad to hear Ben’s doing better.

    Proud of you, chica. You did it. 🙂

    • #10 by Running from Hell with El on January 22, 2013 - 8:28 am

      Thank you so much my friend! I’m so grateful to you for helping me make this a better book!! xoxo

  7. #11 by Island Traveler on January 21, 2013 - 5:25 pm

    Congratulations. I’m happy for you. I will check it out. Have a great week.

  8. #13 by Stephanie Saye on January 21, 2013 - 6:49 pm

    I am so not surprised by all these impressive reviews! Almost done with the advance copy, but thinking I’m gonna have to order a print copy so you can sign it for me when I come visit … because I WILL come visit you! Or you can track your butt down to Texas. Either way, we’ll go for a run. Yee-Haw! 🙂

    • #14 by Running from Hell with El on January 22, 2013 - 8:30 am

      Hey there my friend!! And my golly, thank you so much!! I can’t wait to meet you in person!! Wahoo!!!! And it’s been awhile since I’ve been west!

  9. #15 by My inner Chick on January 21, 2013 - 7:18 pm

    I shall be downloading to my Kindle. Can’t wait to read and review. Xxxx

  10. #17 by Anka on January 21, 2013 - 8:07 pm

    My order for a paperback copy just left Amazon’s warehouse. Can’t wait to receive it and leave a review. Guess I couldn’t wait for my autographed copy! 🙂

  11. #19 by singleworkingmomswm on January 22, 2013 - 7:21 pm

    Congrats, El! I love to read about all of this wonderful news! I will be buying your book, and I’m going to post the link to my Facebook page. I’m praying for little Ben to continue to be stabilized and for the docs to figure it all out. Much love and hugs! XOXO-Kasey

    • #20 by Running from Hell with El on January 23, 2013 - 9:09 am

      Thank you so much Kasey!! I’m so appreciative of your prayers for Ben. His BP is still high, but it’s dropped into a healthier range and appears to be stabilizing, so for that I’m grateful. And to be quite honest, I’d be grateful for any help you can give me as far as recommending Ripple to your friends and readers. This self-publishing bit is a grind, more so than I expected! xoxo

  12. #21 by Valentine Logar on January 23, 2013 - 6:52 am

    I knew you would get rave reviews from people other than those who love you directly. I knew you would see we were telling you the absolute and complete truth. I am so pleased for you!!

    I am glad also Ben is doing better and will continue to lift him, you and your entire family up.

    I love you.

    • #22 by Running from Hell with El on January 23, 2013 - 9:10 am

      Awww Val. I’m discouraged honestly. I need help getting the word out on Ripple.

      More importantly, as far as Ben–thank you so very much for your prayers. Love you.

      • #23 by Valentine Logar on January 23, 2013 - 4:35 pm

        You will get there, we will help. Just give it a few days. I have it up in good reads to write a reveiw (ran out of time this morning).

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